Influence : The Psychology of Persuasion by Robert Cialdini

The worst part of CAAS and POAS is the uncertainty of events, evaluations, and standards. You are always being assessed but you usually don’t know what event comes next. SFAS has been in a tv show, books and a lot of talk around the 82nd so someone usually knows what events are most likely coming next. Knowing that Psyops is in part about Psychology should help you focus on some of what selection might be. Consider this your Psyop Selection Prep.

You probably heard that CAAS and POAS are going to require some types of writing and reading and even some types of verbal exchanges. Learning a little bit about persuasion might be a good idea and this is just one of many books that may help you out. Not only should you go there knowing a little bit about engaging with people but you should keep up with current events in case that comes up during your selection.


Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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